Climate Neutral T-shirts, photovoltaic modules, or reds, it already longer - Investing producers in projects (such as in solar, wind or biomass plants) that save as much greenhouse gas as caused in the manufacture of their own goods be. Funded projects are mainly in developing countries.
has now introduced the first climate neutral marketing campaign: The organic food wholesaler "The Regional" plans to cut CO2 emissions in the production of fortnightly flyer distributed some 100,000 incurred to compensate. The biggest savings is in paper production. Therefore, the Regional will now focus on a particularly climate-friendly paper. In addition, the printer checks the change to a green electricity provider. For the remaining quantities are interested in purchasing "The Regional" CO2 certificates. The strategic support "the regional" claims to order the construction of a wind turbine in India. The project will, over a period of ten years is expected to generate emission reductions of 145,000 tonnes of CO2.
Even though "The Regional" here very clever marketing with marketing operate: the campaign shows that the concept of climate-neutral "production" has great potential.
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